We embarked on our quest 14 months ago, leaving our previous agencies with an agenda in mind: to get back to doing great work that we believed in, for fantastic forward thinking businesses, and to ultimately to keep things simple.
An alternative to the traditional agency
That’s merely not to dumb down our offering. It’s just with working in a modular way we now have the freedom to be selective which in-turn helps create a better product for our customers. We can be incredibly adaptable and can call on our array of partners and colleagues to create the perfect team depending on the brief in hand.
Much like a successful Premier League squad we can adapt our formation. Whether it’s playing with a flat back four to soak up the pressure when playing one of the big top six, or to attack with pace using wing backs to hit them on the break. The team and formation can change to suit our opposition (ok enough of the football analogy).
Overall we are perfectly equipped for each challenge and this approach helps us create work that feels worthwhile at the same time.
It’s a view that is shared by Tobias Van Schneider in his article ‘Dream big, but Stay Small’
“With a small team, the people who get briefed on the project are the same people who work on the job. This leaves less room for miscommunication and errors.
Consider a typical agency scenario, in which the account or new business person meets with a new client. They take what they learned from that meeting and relay it to a project manager.
The project manager now translates that information for the creative team. By this point, designers are doing work based on a game of telephone. They may never even meet the client until they’re presenting the work. And in a lot of agencies, not even that is the case.
Cutting out the middlemen means less misunderstandings and more effective work. This leads to a larger percentage of your ideas and projects being actually produced and shipped.”
Since starting we’ve noticed that landscape has really started to change, especially in Manchester, with the word of the moment ‘collective’ being used more and more frequently and lots of new smaller ventures being set up. These are exciting times where now the small agency (or collective) can exist alongside the traditional agency and we’re excited to be a part of it!