Brand assets to reveal the secrets behind Island Escapes
We were asked to create a range of timeless, iconic and eye-catching brand assets to complement the brand’s striking photography. We rolled out a blue/gold colour palette alongside two distinctive typefaces and spruced up the wordmark logo.
We also explored a rigorous UX process, restructuring the site in a way that showed the right information in the right way. Bold and beautiful, our work repositioned Island Escapes as a leader and authority figure on the region, instilling trust in its holidaymakers and incentivising them to book.