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  • Branding
  • Packaging
  • Web design

The candle industry had started to smell a little stale.

The success of a few pioneer brands had overpowered the market with copycat brands that all looked, and smelt, the same. Enter WIFF, a Manchester-based brand aiming to make candles and diffusers that were a lot less ‘mumsy’ and lot more millennial.


Launch Website

Giving WIFF candles a brand style that was bang on the nose

‘Instant’ and ‘fun’ were two factors we kept coming back to when looking at the early designs. Each product needed its own identity and the look very much had to bring to life the names and ingredients of each product. We even turned a negative on its head, using our brand style to reposition the sometimes disliked word ‘whiff,’ into a much more positive proposition.

Working together, we created a colourful, punchy, direct brand to reflect the imagination, boldness and creativity of its audience. We created branding (a logo, type style, colours and tailormade tone of voice), packaging for five different candles and diffusers that were each bespoke-illustrated with a theme to match, as well as a product brochure and a full e-commerce website.

“From the identity and packaging right through to the website, BramCreates has been involved in overseeing every aspect, making sure that WIFF is the perfect alternative in a competitive market.”

Graeme Winchester, Founder WIFF

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